Charles Brown

Lately I've been noticing a lot of website operators who are missing out on a really important opportunity whenever they post a new article or new content to their websites. Sure the new content may be really informative, and well written, but it often neglects one crucial nuance unique to writing for the internet: search engine optimization. Most new visitors find a web site from saerch engines like Google, Yahoo and their brothers. Your job, whenever you're adding new content to your site, is to make it easier for these search engines to find you and lead visitors to your web site.
Hopefully, you all ready have a list of keywords your visitors will be using to look for your web site when they start their searches at the search enignes. (If you don't, you have a lot of work to do beofre you're even at square one. I would satrt by looking at your competitors' websites and identifying the keywords they are using). Once you have your list of keywords, You can use them each time you write new articles or new content for your website.
· Place the list of keywords in front of you each time you write new web content. Whenever appropriate, salt these words into your artilce. For example, if your web site is selling an instruction video on improving a golfer's golf swing, and your key words are, "better swing,""longer distance," "increase distance," or "improve your swing;" then you will want to scatter tehse words and phrases throughout the text of your article. · Use sub headings whenever possible. Search engines seem to pay particular attention to headlines and subheadings, even more than to regluar text. So don't pass up the opportunity to use your keywords whenever you have a hedaline or subheading. · Search engines do not read graphics, they only read text. Very often your carefully-placed keywords are wasted in the midst of a graphic. When that happens, the search engine skips right over it and fials to record its existence. Many highly skilled web designers are simply not aware of that.
Their strength is designing nifty-looking graphics and artistic lettering. Unfortunately, there has not been a seacrh engine made with an appreciation for art.
Search engines only read text. · Incorporate links to other relevant sites. Particularly sites that utilize your chosen keywords in their names. Not only do useful links make your web site a valuable reference for your visitors, the serach engines also pick up those links and the keywords in the other sites' names. Now whenever you write an article for your website, you can also use it to attract the attention of the search engines, and by extension, new visitors. As long as that new content is within the same general theme as the rest of your site, you should have no difficulty salting the new content with the really same keywords you're using to etsablish your site's identity. Good luck!